As a make-up artist, being asked to prepare a bride for her big day is one of the biggest responsibilities that can be asked of you.
Bridal treatments are very lucrative and easy to market, but it is crucial that you get it right. The first thing you need to establish is what the bride herself wants. In Most cases, she probably won’t know so it is good to have a look book for her to flick through. Let her show you all the things she likes and doesn’t like from each picture so you can form an idea of what to create.
You need to schedule plenty of consultation and trial time for brides so that you can test different looks to find the one that works best for her. You want her to walk away feeling confident and beautiful, anything less than this just won’t cut it for a girl embarking on one of the most important days of her life. She will never have been so aware of how she looks, so the treatment needs to be a sensitive one.
Many brides expect to suddenly look like a Hollywood starlet, but this isn’t always a good idea. You don’t want her walking down the aisle with the groom wondering who is heading towards him. Your bride needs to look like an enhanced version of herself, not a completely new woman, so look at the make-up she usually wears. If she is traditionally quite minimalist then heavy eyeliner and bright red lips are not for her. Work with her natural beauty and style and make the look the best version of what she has already.
You also need to consider how your bride is going to look on her photographs. The venue will not be professionally lit so you need to ensure that you choose foundation shades that don’t leave her looking washed out when the album arrives.
As part of your consultation you need to explain all of this to her so that she knows what to expect and tell you if she has any concerns. If possible, encourage her to wear the look you settle on in your trial throughout the day and try to get a few photographs taken. Whilst she may seem happy initially, living with the look for a while is the best way for her to decide if it is really the one she wants.
When putting together a bridal make-up look, there are many things to consider that go above and beyond the right shade of foundation. The One Day Specialised Bridal Make-Up Course from The Surrey School Of Make-Up is the best way to discover everything you need to know about offering a professional make-up treatment. To book your course contact Becky at firstname.lastname@example.org or call 07841 386692.