BLOG 15/9/16


Primarks new makeup artist!


For the last couple of months we have been doing some exciting work with Primark!

From reviewing new makeup products to being invoved in the recent press day, its been great fun and so interesting to find out a bit of information on how the amazing products we use daily are made!


All of the products go through a 12 week testing period for stability, compatibility and micro testing. This is exactly the same testing that any cosmetic product will go through, its all done at a controlled temperature to ensure that companies can have confidence in being correct when they advertise a certain product may last 3 months or 12 months from first use/opening.


Top 5 products


-        Contour pen 3 set

Great skin tone versatility from very light to quite dark

Nice creamy texture

Easy to blend

Easy to apply


-        Shimmer brick / Bronzer

Good pigment density

Nice warm tones to suit a variety of skin tones

Not dis-similar to Bobbi Brown shimmer brick


-        Liquid lipstick

Doesn’t dry the lips out

Stays liquid for a longer amount of time so corrections can be made if needs be before it does dry

Creamy texture / not too powdery once dry


-        Foundation Stick

Great coverage

Easy to blend / apply

Packaging very aesthetically pleasing

Smells pleasant unlike some foundations

Great staying power


-        Beauty Blender Sponge

Almost identical to the real beauty blender (£16)

Good density/durability – doesn’t fall apart even after being washed several times


Press Day AW16


Mini demos, beauty hauls and top tips!


We were joined by bloggers/press/magazines to have a sneak peak at all of the new goodies for AW16, as well as the full PRO makeup range, which is just AH-MAZING!